Beauty is timeless.
Across every culture, humans have always sought ways to preserve vitality, radiance and the youth of their skin. This desire is essential to human nature.
Today, there are two types of brands to choose from to pursue beauty - those that espouse beauty at all costs and those that reframe beauty as a subjective experience. Alina believes that beauty is real but that the way to pursue it needs to be more than skin deep.
Biology first. Timeless beauty.
Biology first
Aging is biology. Anti-aging requires a biology-first approach.
Multi-process
Formulas that target where skin aging actually happens.
Without irritation
Our formulas use plant-based, biomimetic actives to target key processes throughout the skin to deliver better results without irritation.
Leadership
Craig brings 20 years experience formulating award-winning advanced skincare products for L’Oreal, SkinCeuticals and La Prairie.
Serial health & wellness brand builder scaling companies from inception to $40M+ in revenue. Built Smarter Nutrition ($22M), NatureWise ($37M) and Advanced Trichology ($18M) and NeuroQ ($40M) into profitable, leading DTC consumer brands.
Chris’ experience spans startups the past 15 years to strategic marketing programs for large corporations including Levi Strauss, Disney, Apple, and Coors.
Aging is biology. Anti-aging requires a biology-first approach.Aging is biology. Anti‑aging requires a biology-first approach.
Skincare products traditionally create products to treat a symptom of aging. But, aging is a complex, interconnected set of processes that breakdown as we age. Only Alina formulates products that target these key processes throughout the skin.